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Procter & Gamble is
planning to slim down its product slate
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The maker of
Gillette razors and Crest toothpaste has unveiled a plan to shed up to 100
brands. P&G Chief Executive Alan Lafley told analysts Friday that the
company would streamline to focus on 70 to 80 brands, which were responsible for
about 90% of the company’s recent sales and 95% of profit. The businesses
P&G intends to either discontinue, or divest, have reported weaker profits
of late, Lafley said during a conference
call.
寶潔公司正計劃“瘦身”
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這家吉列(Gillette)剃須刀和佳潔士(Crest)牙膏的制造商，公布了一項剝離100個品牌的新方案。上周五，寶潔公司首席執(zhí)行官雷富禮對分析師表示，公司將專注于70至80個品牌，這些品牌為公司貢獻了約90%的銷售額和95%的利潤。雷富禮在電話會議中表示，公司計劃中止或剝離一些近期利潤下降的業(yè)務(wù)。
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